About Us

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Our Mission

Prima Life provides financial protection and peace of mind for our customers. We deliver excellence in our products and services.  In all we do, we are dedicated to going beyond the expected.

Our Vision

Our vision is to set the standard of excellence among insurance brokers by being innovative, being financially strong, and exceeding customer expectations. We will attract and retain the very best employees and agents to help us achieve this goal.

What We Do

Our award-winning service includes personal dedicated advisers who do the hard work for you, we offer no-obligation, no-nonsense professional advice.

Why Prima

Unique customer care service with no complicated paperwork. Policies are uniquely tailored for each individual. We search and compare policies from our specially selected panel of UK insurers. 5 Star Rated Advisors. FCA Registered. Award-winning. Handpicked by NHS board for an exclusive partnership. Carefully selected by BIBA (British Insurance Brokers’ Association). Prima Rewards. Free face coverings

Experienced – Our award-winning service includes personal dedicated advisers who do the hard work for you, we offer no-obligation, no-nonsense professional advice.

Professional – Our customer care team provides a dedicated and advanced post-sale service for all of our customers.

Beyond – Clients tell us we are better than others, we make it our business to provide great service which doesn’t stop once you’ve signed your policy documents. We are here to help whenever you need us, we go as far as managing your claim for you, every step of the way.

We compare the UK’s top insurance providers

With access to the entire UK Insurance market, you know that you will get the best cover possible.

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